Gianni Versace

Gianni Versace. How to create a 2 Billion Desirable Empire.

The Italian luxury fashion company founded by Gianni Versace in 1978 produces ready-to-wear, Haute couture, eyewear, and accessories.

The average reading time is 6 minutes

The start

Gianni Versace at young age

Gianni Versace was a famous Italian fashion designer and founder of the luxury fashion house Versace. He was born in Reggio Calabria, Italy, in 1946 and grew up in a creative family with a seamstress mother and an architect father. From a young age, Versace was interested in fashion and design, and he eventually studied architecture and fashion design in Milan.

The Versace medusa logo

Born in Reggio Calabria, which was part of a region named Magna Graeca or Great Greece, he has significant influence from Greek mythology. He was inspired by the Sicily flag, which also had a medusa.

Read more about the Medusa logo and the story behind it here.

The brand

Madrid store of Versace

In 1978 Gianni Versace founded his fashion house, quickly gaining a reputation for its bold, colorful, and glamorous designs. Versace’s style was influenced by various sources, including ancient Greek and Roman art, pop culture, and modern art, and many high-profile celebrities and socialites wore his clothing and accessories.

In addition to his successful fashion business, Gianni Versace was also involved in philanthropy and supported various charitable causes, including HIV/AIDS research and restoring historical landmarks.

Versace is a luxury fashion brand known for its high-end clothing, accessories, and home furnishings. Some of the famous Versace products include:

  • Clothing: Versace is known for its lavish and glamorous clothing, including dresses, suits, and outerwear.
  • Accessories: The brand offers various accessories, including handbags, shoes, sunglasses, and jewelry.
  • Home furnishings: Versace also produces a line of home furnishings, including furniture, bedding, towels, and other home decor items.
  • Fragrances: Versace has several successful fragrance lines, including the classic “Versace Pour Homme” for men and “Bright Crystal” for women.
  • Watches: The brand produces a range of luxury watches for men and women.
  • Eyewear: Versace offers a variety of eyewear products, including sunglasses and optical glasses.
  • Underwear and beachwear: Versace has a range of underwear products for women and men.

These are just a few examples of the many products the Versace brand is known for.

The death

The assassination of Gianni Versace

On July 15, 1997, Versace was shot and killed outside of his Miami Beach mansion by Andrew Cunanan, a serial killer who was wanted in connection with several other murders. Cunanan fled the scene and was eventually found eight days later, having committed suicide on a houseboat in Miami Beach.

The assassination of Gianni Versace was a shocking and tragic event that garnered widespread media attention and sent shockwaves through the fashion industry. Versace was a beloved and influential figure in the fashion world, and his death was mourned by many.

His assassination and the following events were the subjects of numerous books and TV shows, including the FX series “The Assassination of Gianni Versace: American Crime Story.”

Read more about his death and other secrets of famous fashion designers here in our article.

The sale

In 2018, the Versace fashion company was sold to Michael Kors for around $2.1 billion. At the time of the sale, the Versace family retained a small stake in the company and continued to play a role in its creative direction. In 2019, Versace joined Capri Holdings Ltd., along with Micahel Kors and Jimmy Choo.

The sale of the company was seen as a significant event in the fashion industry, as Versace was one of the few remaining independent luxury fashion brands. The Versace family previously owned the company and founded the brand in 1978. Before the sale, the company had been experiencing financial difficulties and needed a financial infusion.

Frequently Asked Questions

  • Who took over after Gianni Versace’s death?

    Following Gianni Versace’s death, his sister, Donatella Versace, took over as the creative director of the Versace brand. She has continued to lead the company with her unique vision and has played a significant role in its success.

  • Is Versace only known for clothing?

    No, Versace offers a wide range of products beyond clothing. The brand also produces handbags, shoes, sunglasses, and jewelry accessories. They have a line of fragrances for both men and women, as well as home furnishings and decor.

  • What is the price range of Versace products?

    Versace is a luxury brand, so their products tend to be higher priced. The exact price range can vary depending on the item and collection. Still, generally, you can expect to find clothing and accessories ranging from a few hundred dollars to several thousand dollars.

  • Does Versace have a sustainability initiative?

    Yes, Versace has taken steps towards sustainability and has implemented various eco-friendly practices. They have committed to eliminating hazardous chemicals in their supply chain, reducing their carbon footprint, and promoting ethical practices in their manufacturing processes.

  • Are there any Versace museums or exhibitions?

    Yes, there have been exhibitions dedicated to Versace and his work. The most notable is the “Gianni Versace Retrospective” held at the Victoria and Albert Museum in London in 2002. Additionally, the Versace family opened the “Palazzo Versace” museum in 2017 at the Villa Fontanelle on Lake Como, Italy, which showcases the brand’s history and iconic designs.


An AI sketch of Gianni Versace

Maybe this is a lesson for all the new fashion designers starting now. Do what you love, study, be good at it, and keep trying as long as possible. Is this a life technique for everything?

What are your thoughts? He created the Versace empire in less than 20 years. Other people need 40 years or more to make significantly less. Let us know in the comments.


Pashalis Laoutaris

I am a professional writer, fashion blogger, and owner of the site As a salesperson for more than 20 years, I have experience of 10 years in the fashion industry. I consider myself a true fashionista. I am writing daily blog articles about fashion, tools and converters, and everything you need to know about the current fashion trends.

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