About us

Our Timeline

It was around 2021 when we had the idea of creating a fashion website.

At the beginning of 2022, we decided to develop the website and focus on fashion accessories for women and men.

Creating new blog posts was the priority after deciding on the site's structure.

The next step was to develop and synchronize an Android app with our site.

At the beginning of 2023, we created the famous fashion designers and fashion tools categories.

In April of 2023, we started creating the perfume articles.

At the end of 2023, we reached 100,000 new users and an average of 1,500 users daily.

Beginning of 2024 we have opened our online shop with original and unique products

Pashalis Laoutaris

Pashalis Laoutaris

My Journey to Fashionista Extraordinaire


My name is Pashalis Laoutaris, and I am a true fashionista. However, my journey to this point has been anything but straightforward. I began my career in the information technology field, working as a salesman. But despite the success in this industry, I couldn’t ignore the growing pull of the fashion world.


My love of fashion and fashion accessories eventually became too strong to resist, and I knew I had to make a change. I decided to dive headfirst into the beautiful and ever-evolving world of fashion, and it has been one of the best decisions I’ve ever made.


With over a decade of experience now under my belt, I’ve firmly established myself as an expert in the fashion industry, particularly in accessories. My deep knowledge of current trends, famous designer creations, and up-and-coming fashion designers has made me a trusted voice amongst fashionistas.


To share my expertise and passion with others, I’ve created my online platform. On this site, I showcase my extensive knowledge and provide valuable insights for my viewers. As a true fashion enthusiast, I closely follow the latest developments in the industry, ensuring that I am always at the forefront of emerging trends and new designer collections.


But my contributions to the fashion world extend beyond just sharing my knowledge. I have also developed over 25 innovative fashion tools designed to help people enhance their daily lives through accessories. These tools, which range from practical organizational aids to stylish statement pieces, are a testament to my creativity and desire to empower others to express their style.

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