classic watches

How To Own The Best And Popular Classic Watches (2023)

Yes, you have to, because the classic is always stylish and forever.

Luxury watches are never out of fashion. No other digital watch can beat the rich history and the exceptional elegance. A proper mechanical watch does not tell you only the time. It is an emotional and financial investment.

Our list below focuses on each brand. We take the best and most popular from the top watchmakers in the world.

Read our article about bracelets for men.

You can wear them on the same hand as your watch or on the other hand.

Omega SA

omega

Omega SA is a Swiss luxury watchmaker. Founded by Louis Brandt in La Chaux-de-Fonds in 1848.

In 1984, the company officially changed its name to Omega SA, which is currently a subsidiary of the Swiss Swatch Group. Omega opened its museum to the public in Biel/Bienne in January 1984.

Britain’s Royal Flying Corps used Omega watches in 1917 for its combat units, as did the U.S. Army in 1918. Omega watches were the choice of NASA in 1969 for the Apollo 11 mission.

In addition, Omega has been the official timekeeper of the Olympic Games since 1932. Omega is currently the timekeeper of the America’s Cup yacht race and a main partner of the 2022 Winter Olympics.

Our pick: Omega Speedmaster Professional Moonwatch

Popular Classic Watches

The Speedmaster Moonwatch is one of the world’s most iconic timepieces. Having been a part of all six moon landings, the legendary chronograph is an impressive representation of the brand’s adventurous pioneering spirit.

Presented on a polished-brushed five-arched-links-per-row bracelet, this 42 mm Moonwatch in stainless steel features sapphire crystal glass on the front as well as on the case back.

It also includes an asymmetrical case, a black step dial with an applied OMEGA logo, and the famous dot over 90 on the anodized aluminum bezel ring.

The watch is driven by the OMEGA Co-Axial Master Chronometer Calibre 3861, along with the central chronograph function.

Pros

  • Great history
  • Antimagnetic
  • Chronograph, Tachymeter, Chronometer
  • 5 bar water resistance
  • OMEGA uses 316L stainless steel.

Cons

Manual winding

5 rating

Check it out at omegawatches.com

TAG Heuer

Tag Heuer

TAG Heuer S.A. is a Swiss luxury watchmaker that designs, manufactures, and markets watch and fashion accessories.

The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer.

In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.

The name TAG Heuer combines the initials of “Techniques d’Avant Garde” and the founder’s surname.

Our pick: SPECIAL EDITION TAG HEUER FORMULA 1 X RED BULL RACING

Popular Classic Watches

Speed into victory with the TAG Heuer Formula 1 Red Bull Racing Special Edition. The sportive look and dynamic design of this unique collection made for a bold, action-packed chronograph that sets the pace by celebrating two great leaders.

Pros

  • Water-resistance 200 meter
  • Movement Quartz Chronograph
  • Free Express delivery and returns
  • 2-year international warranty

Cons

  • Blue rubber strap instead of stainless steel bracelet
  • The colors inside are yellow blue red and white (Red Bulls colors) that maybe is too casual
4.5 rating

Check it out at tagheuer.com.

Rolex

Rolex

Rolex SA is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 the company registered the word ‘Rolex’ as the brand name of its watches in 1908, and it became Rolex Watch Co. Ltd. in 1915.

In 1920, Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name (montre is French for a watch (timepiece); it later became Rolex SA.

Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.

Rolex SA and its subsidiary Montres TUDOR SA design, make, distribute, and service wristwatches sold under the Rolex and Tudor brands.

Rolex did not produce its watches in-house from its foundation until the early 21st century when it bought the components manufacturers which made the watches for Rolex.

Rolex’s past business model consists of purchasing all the watch components from third-party manufacturers and finishing the final assembly in the Rolex headquarters.

Check our article about famous accessories in the world. Rolex has a place in them.

Our Pick: Yacht-Master 42

Popular Classic Watches

This unique gold alloy is created and cast at the brand’s foundry in Geneva, Switzerland. It offers unparalleled resistance, making the new Yacht-Master 42 an unbeatable ally on the open seas.

Its Oysterflex bracelet is equipped with an Oysterlock safety clasp, also in 18 ct yellow gold, which prevents accidental opening.


The black lacquer dial with hour markers in simple geometric shapes, the crystal with an anti-reflective coating, and the optimized Chromalight display combine to provide excellent legibility under any circumstances.


The Oyster Perpetual Yacht-Master 42 is equipped with caliber 3235, a movement at the forefront of watchmaking technology. (source rolex.com)

Pros

  • 18ct yellow gold
  • Oysterflex bracelet, durable and high resistance
  • Waterproof to 100 meters
  • Power reserve approx 70 hours
  • Bidirectional self-winding

Cons

Prices for Rolex watches are extremely high. You know why to buy it and what to spend. (26.450 Euros)

5 rating

Check it out at rolex.com

Cartier

Cartier

Cartier International SNC, or simply Cartier, is a French luxury goods conglomerate that designs, manufactures, distributes, and sells jewelry, leather goods, and watches.

Founded by Louis-François Cartier in Paris in 1847, the company remained under family control until 1964.

The company maintains its headquarters in Paris, although it is a wholly-owned subsidiary of the Swiss Richemont Group. Cartier operates more than 200 stores in 125 countries, with three Temples (Historical Maisons) in London, New York, and Paris.

Cartier is regarded as one of the most prestigious jewelry manufacturers in the world.

With a growth of 14% value over the previous year, a brand value of $12.2 B, and revenue of $6.2 B.

Cartier has a long history of sales to royalty. King Edward VII of Great Britain referred to Cartier as “the jeweler of kings and the king of jewelers.”

For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904.

Cartier Tank Americaine

Our pick: TANK AMÉRICAINE WATCH

Tank Américaine watch, large model, mechanical movement with automatic winding, steel case, octagonal crown set with a blue synthetic spinel, silver dial, blued-steel sword-shaped hands, shiny navy blue alligator leather strap,

Case dimensions: 45.10 mm x 26.60 mm, thickness: 9.65 mm.

Water-resistant by up to 3 bars (approx. 30 meters/100 feet).

Pros

  • Automatic winding
  • Water-resistant to 3 bars
  • Navy blue alligator leather strap
  • Option for International Limited Warranty up to 8 years

Cons

Many will say that the style is old fashion

4.5 rating

Check it out at cartier.com

Zenith

Zenith

Zenith SA is a Swiss luxury watchmaker. The company was started in 1865 by Georges Favre-Jacot at the age of 22. Zenith was purchased by LVMH in November 1999.

Julien Tornare is the current CEO after Jean-Claude Biver (Interim CEO) in 2017, replacing CEO Aldo Magada, who had replaced Jean-Frédéric Dufour in 2014.

Zenith is one of the Swiss watch manufacturers that still produce their movements themselves.

Our pick: Zenith Chronomaster Open

Zenith Chronomaster

The CHRONOMASTER Open offers a view of the beating heart of the El Primero movement from the dial.

Crafted in a sleek 39.5 mm steel case, this version features a matte black dial with tricolor counters and a transparent counter for running seconds, paired with an integrated steel bracelet.

Powered by the El Primero 3604 1/10th of a second automatic chronograph movement.

Pros

  • Water resistance up to 10 atm
  • Power reserve 50 hours
  • Chronograph
  • Black alligator leather strap

Cons

  • Nothing to complain about, a very nice watch with a competitive price.
  • It is one step behind in terms of characteristics.
4.5 rating

Check it out at zenith-watches

Want to know more about men’s accessories? Check out our article about men’s belts

Longines

Longines

Compagnie des Montres Longines, Francillon S.A., or simply Longines, is a Swiss luxury watchmaker based in Saint-Imier, Switzerland.

Founded by Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss Swatch Group and its predecessors since 1983.

Its winged hourglass logo, which was registered in 1889, is the oldest unchanged yet still active registered trademark.

Our pick: Longines Spirit Zulu Time.

Longines Spirit Zulu Time

Historically, Longines has accompanied legendary pioneers as they conquered air, land, and sea.

Today, the winged hourglass brand has drawn inspiration from this heritage to create Longines Spirit, a collection with an impeccable pedigree.

This collection links history with innovation by combining references to the glory days of aviation with present-day aesthetic and technical requirements.

These resolutely contemporary timepieces are a testimony to the pioneering spirit that has inspired the brand since its earliest days.

A glowing tribute to these exceptional men and women who, by a record, an exploit, or a display of courage, have left their mark on history – pushing new generations to surpass themselves.

Pros

  • 5 different color variations
  • 5-year warranty
  • Water-resistant to 10 bar
  • Automatic movement (self-winding)
  • Chronometer certified by COSC
  • Good price overall

Cons

One of the best watches

5 rating

Check it out at longines.com

Swatch

Swatch

Swatch (stylized as swatch) is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group.

The Swatch product line was developed as a response to the “quartz crisis” of the 1970s and 1980s.

At that time, inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers.

They focused on artisanal craftsmanship, producing mostly mechanical watches.

The name Swatch is a contraction of “second watch”, as the watches were intended as casual, disposable accessories.

Our pick: Irony DeepGrey

Swatch irony

With more than 5,000 watches, it is very hard to find the perfect watch for everyone.

But some models are unique, beautiful, and classic at the same time. Like this DeepGrey from the Irony collection.

It is water-resistant, up to 3 bar. A quartz watch with a stainless steel strap, case, and clasp.

Pros

  • Quartz movement
  • Water-resistant up to 3 bar
  • Very cheap

Cons

Not comparable with the big brands

4.5 rating

Check it out at swatch.com.

Tissot

Tissot

Tissot SA is a Swiss luxury watchmaker. The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853.

After several mergers and name changes, the group to which Tissot SA belonged to was renamed the Swatch Group in 1998.

Tissot is not associated with Mathey-Tissot, another Swiss watchmaking firm.

Our pick: Tissot Supersport Chrono

Tissot Supersport Chrono

Demonstrating forthright elegance, each of these imposing masculine sports chronograph watches nestles perfectly against the wrist.

A 45.5 mm steel case is available in several colors, from black PVD to gold PVD, and features a fixed bezel with a tachymetric scale.

Tissot SuperSport has a great deal of character.

It is equipped with an end-of-life feature that will let you know when the battery needs to be replaced.

The indices and hands are coated with Super-LumiNova® for easy visibility at the time, making this the ideal accessory for men with an assertive style.

It will not go unnoticed! If you want to add an extra personal touch, you can even personalize it by combining it with another bracelet thanks to its easy interchangeable system.

Pros

  • 316L Stainless steel
  • Water-resistant up to 10 bar
  • 2 years warranty
  • Quartz, battery with an end-of-life feature
  • Many compatible strap options
  • The price is around $400

Cons

It is a decent option

4.5 rating

Check it out at tissotwatches.com.

Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live

Gianni Versace

Hermès

Hermes

Hermès International S.A., or simply Hermès, is a French luxury design house established in 1837.

It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches, and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with a horse. Nadège Vanhee-Cybulski is the current creative director.

Our pick: Slim d’Hermes Squelette Lune watch

Hermes watch

Titanium and platinum watch, skeleton dial, black gold sunburst flange, and grey-transferred minute track.

Ultra-thin mechanical Hermes Manufacture movement H1953, 39.5 mm diameter, long strap in matte graphite alligator.

Pros

  • Titanium and platinum watch
  • Water-resistant up to 3 bar
  • Very nice skeleton dial
  • Alligator leather strap

Cons

The price is in the high end

Avoid contact with water when wearing the watch

4.5 rating

Check it out at: hermes.com

Tudor

Tudor

Montres TUDOR SA is a Swiss manufacturer of luxury wristwatches based in Geneva, Switzerland.

Registered in 1926 by Hans Wilsdorf, the founder of Rolex, the brand remains a sister company to Rolex, both companies being owned by the Hans Wilsdorf Foundation.

Over time, Tudor became well-known for its tool watches, producing watches for professional divers and the military.

Between the 1960s and 1980s, several navies issued Tudor Submariners to their divers, including the US Navy SEALs and the French Marine Nationale (French Navy).

Our pick: BLACK BAY CHRONO S&G

Tudor Black Bay

The Tudor Black Bay Chrono S&G merges their dive watch and chronograph designs.

What makes the Chrono S&G attractive is the balance of steel, black, and touches of gold.

Pros

  • Five-year transferable guarantee with no registration or periodic maintenance checks required
  • 41 mm steel case with polished and satin finish
  • Manufacture Calibre MT5813 (COSC) Self-winding mechanical movement with a bidirectional rotor system
  • Power reserve of approximately 70 hours
  • Yellow gold screw-down winding crown with the TUDOR rose in relief
  • Waterproof to 200 m (660 ft)
  • Fixed yellow gold bezel with Matt black anodized aluminum disc with tachymetric scale, yellow gold markings
  • Brown leather with removable bund, with folding clasp and safety catch

Cons

  • The price is above average (around $6.000)
  • Casual and Sportif look
4.5 rating

Check it out at tudorwatch.com

Timex

Timex

Timex Group USA, Inc. is an American global watch manufacturing company founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut.

In 1944, the company became insolvent but was reformed into Timex Corporation.

In 2008, the company was acquired by Timex Group B.V. and was renamed Timex Group USA.

Thomas Olsen purchased the Waterbury Clock Company in New York in 1941 and renamed it Timex, inspired by the names Time magazine and Kleenex.

Our pick: Expedition North Field Post Mechanical Watch

Timex expedition North

Directly inspired by military-issued designs from decades past, the Field Post 38 Mechanical watch does more than look.

Timex is not a Swiss-made company, but as an American, the fans are not minimal.

This special watch can not compare with the above luxury watches, but it is a reasonable alternative.

A waterproof, eco-friendly, stainless steel case and an anti-reflective crystal are some characteristics.

Pros

  • 1-year limited warranty
  • Water-resistant to 100 meters
  • Stainless steel case material
  • Ecco leather strap
  • The price is around $230

Cons

It is a small watch 38mm

4 rating

Check it out at timex.com

Seiko

Seiko Holdings Corporation, commonly known as Seiko, is a Japanese maker of watches, clocks, electronic devices, semiconductors, jewelry, and optical products.

Founded in 1881, it is known for introducing one of the world’s first quartz wristwatches as well as the world’s first quartz watch with a chronograph complication.

Seiko has been active in enhancing its brand value in recent years, and in 2017, Grand Seiko was transformed into an independent brand and began operating Grand Seiko’s distribution network and services.

Our pick: Seiko Astron GPS Solar

Seiko Astron

We could not exclude the Japanese giant Seiko from the popular watches category. They have original watches, and you just need to read the characteristics. It is an alternative to the big market players.

Pros

  • Movement-type GPS solar
  • Case material titanium
  • Water-resistant to 10 bar
  • Many options for power savings

Cons

Check different prices before buying. You can save up to $1000.

4.5 rating

Check it out at: seikowatches.com

More watches, more brands

You can find more brands that are popular and worldwide known. We will include some of them below.

Nomos Glashütte

Glashütte is a town south of Berlin and is famous for its tradition to produce timepieces for 175 years.

In January 1990, 2 months after the fall of the Berlin Wall, NOMOS Glashütte has founded.

Today they are producing 13 model families with seven calibers.

NOMOS watches have won more than 150 prestigious design awards to date.

Nomos

Our pick: Tangente Sport Neomatic 42 Date.

Pros

  • Stainless steel case
  • Automatic winding
  • Water-resistant to 30 atm
  • Power reserve to 42 hours

Cons

The price is around 4.000 euros. If you do not care for famous brands it is a good alternative

4.5 rating

Check it out at nomos-glashuette.com

Breitling

Since 1884, Breitling is a Swiss luxury watchmaker known for precision-made chronometers designed for aviators.

Breitling

Our pick: Premier B15 Duograph 42 18K Red Gold.

Pros

  • Case Material 18k red gold
  • Water-resistant up to 100 meters
  • Power reserve approx 70 hours
  • The strap is made from alligator leather

Cons

The price is very high, around 10.000 euros

4.5 rating

Check it out at breitling.com

Bremont Chronometers.

Bremont Watch Company is a luxury aviation-themed British watchmaker based in England. Founded in 2002, they opened recently a new manufacturing facility known as “The Wing”.

Bremont

Our pick: The Limited Edition Longitude.

Pros

  • Automatic movement
  • 65 hours of power reserve
  • Stainless steel case
  • Water-resistant up to 100 meters
  • Brown alligator strap leather

Cons

Limited Edition means expensive

4.5 rating

Check it out at bremont.com

Gucci

A well-known brand Gucci can not be outside of the timepieces industry. They are making the design but the parts are Swiss-made. With so many amazing designs it is very difficult to choose a favorite.

Gucci watch

Our pick: The Grip Watch. Why? Because it is something out of this world.

Pros

  • Grey PVD case
  • Quartz movement
  • Water-resistant up to 100 meters
  • Clean design

Cons

Nothing. It’s Gucci

4.5 rating

Check it out at gucci.com

Montblanc

Montblanc International is a German manufacturing company of luxury goods, based in Hamburg.

Montblanc has a wide range of products, including writing instruments, watches, leather products, jewelry, and even headphones.

Montblanc watch

We have chosen the Montblanc Star Legacy Terrarum Limited Edition because it is something very unique and beautiful

Pros

  • Automatic, self-winding
  • Power up to 42 hours
  • The case is made from 18K rose gold
  • Water-resistant up to 50 meters
  • Worldtime function

Cons

Limited edition to 500 pieces. A unique timepiece with a unique price

4.5 rating

Check it out at montblanc.com

Garmin

Garmin Ltd. is a Swiss-domiciled multinational technology company founded in 1989 in Kansas, United States.

The company specializes in GPS technology for automotive, aviation, marine, outdoor, and sports activities

Garmin watch

The Garmin MARQ line of Modern Tool Watches includes the driver, aviator, aviator (performance edition), captain, adventurer, athlete, and golfer models.

Pros

  • Titanium case and bezel material
  • Italian leather strap
  • Water rating 10 ATM
  • Health monitoring
  • GPS functions
  • Daily smart features
  • Activity tracking features
  • Gym and fitness equipment
  • Many athletic features

Cons

  • Many compatible devices and accessories.
  • The silicon wrapper strap needs to be changed
4.5 rating

Check them out at garmin.com

Also, read our article about tested suit accessories.

Conclusion

That was our article about the best watches for men. Do you have anything to add?

Leave a comment below or ask about more popular classic watches.

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